Annual reports can be a valuable tool for investors, but they also
may foster unrealistic expectations. Companies, like politicians, can
be masters of spin, and annual reports provide a valuable opportunity to
paint a corporate picture in the most appealing strokes. Investors
need to look beyond the luster, at the company’s performance and
potential. In other words, it is important to separate the facts from
the fluff.
Annual reports are intrinsically more appealing than the average
prospectus or financial report. Why? They generally have pages of
pictures and colorful charts. Shareholders get an instant peek at
officers, directors, plants and products – in color no less. But
appearance is far less important than substance, particularly where
investment dollars are involved. A photogenic management team is no
substitute for profitability. From an investor’s point of view, a
successful business presents the prettiest picture.
What should shareholders focus on when they are reviewing an Annual Report? We offer a few suggestions:
1. It’s Fair to Compare. How does the company characterize the
state of its business and its future plans? Take a look at the previous
year’s report. Did the company perform up to last year’s expectations
or did it fall short? Did the business meet last year’s projections,
and were projects started or completed as previously anticipated? If
not, is there a reasonable explanation? If a company did not follow
through on previous promises, there is good reason to be uneasy about
future projections. An annual report offers the company a good
opportunity to present its vision for the future, but having done so, it
needs to fulfill those goals.
2. The Bottom Line. In the end, every public company is measured
by its financial performance. Focus on the financial statements,
although they may be the least colorful and most tedious section of the
Annual Report. Have revenues been steady, or increasing? If not, is
there a logical explanation, or a troubling one? If shrinking revenues
were caused by the overall economic environment, and the company remains
sound, shareholders may decide to stay the course. They may be far
less comfortable, however, if revenues dwindled because the company lost
a major customer, or its principal product became obsolete.
3. Cash is King. In the same vein, the financial statements will
tell the shareholder how much money the company has available. Has the
corporate bank account grown over the past year? Does the company have
access to additional financing or lines of credit? In difficult
economic times it is important to determine whether the company has
sufficient resources to weather a bad year or two and survive.
4. What’s Happening? Does the company’s business have forward
momentum? Has it explored new products, new partnerships or promising
acquisitions? Is the company warning that it may fail to meet prior
expectations? A warning is not necessarily a signal to panic, but it
may be a sign of deeper problems. Why does the company plan to fall
short of earlier projections? The company should provide an explanation
– which may be as simple as the fact that the economy has slowed and
sales are down. Shareholders need to review these facts and determine
whether the company, or its industry, is likely to recover in the
foreseeable future.
5. Explanation for Compensation. Executive compensation has
become one of the hottest topics on Wall Street, and with good reason.
When the stock market was soaring in the late 1990s, companies did not
hesitate to provide generous compensation packages to their top
management. High salaries, astronomical bonuses and piles of stock
options were handed out like candy on Halloween. It did not seem to
matter whether the company was making or losing money, as long as stock
prices remained high, investors did not question the exaggerated amounts
being handed to corporate leaders.
Revelations of corporate corruption exposed some of the excessive
practices that had been lining the pockets of management. That does not
mean, however, that every company has abandoned the practice. Review
management compensation with care. Have salaries and bonuses continued
to increase while revenues have remained steady or dropped? Do existing
long-term compensation agreements seem out of step with the current
state of the company’s business and revenues? Has there been any effort
to renegotiate those agreements – downward – in view of existing
conditions?
6. Stability of Management. The annual report should provide
detailed information about the company’s officers and directors. Has
the management team remained intact? Determine whether any key
employees have departed, and how that is likely to affect business. For
example, if the principal investigator has resigned from a bio-tech
company, has a suitable replacement been hired? Why did the employee
leave and what are his or her successor’s qualifications?
These biographies should offer some insight into each officer and
director’s prior experience. Have they been involved in the industry
for an extended period of time? If not, what skills and experience have
they brought to the company? Be wary of a management team that is
comprised principally of promoters or former stock brokers who are
looking to build the value of the stock rather than the quality of the
business.
7. Taking Stock. Has the company issued stock or options in the
past year? If so, what has it received in return? Some companies hand
out stock in exchange for services – a warning sign that they lack cash.
Are options due to be exercised? If they are, that may mean dilution
for existing shareholders.
8. Declaring Independence. Has the company established an Audit
Committee? Are there Independent Directors? What are their
qualifications? Under the Sarbanes-Oxley Act of 2002 companies that are
listed on any U.S. Exchange are required to have an audit committee
comprised of “independent” directors. To be independent, a director may
not be affiliated with the company (other than as a director) and may
not receive any compensation from the company (other than as a
director).
9. Subsidiaries and Affiliates. Has the company provided
detailed information about subsidiaries and affiliates? This is
particularly important if a significant amount of the company’s business
is constructed through those affiliated corporations. The Annual
Report and accompanying financial statements should offer information
about those subsidiaries and affiliates, including their revenues,
profits and losses. Does the company use offshore corporations as
affiliates? If it does, it should offer a reasonable explanation,
particularly in light of recent revelations showing that some businesses
– Enron in particular – hid losses offshore.
10. Gloss is not Enough. Annual reports may be printed on slick,
expensive paper, and can be filled with appealing pictures of smiling
faces, sunsets and corporate offices. Try not to be overly impressed by
the packaging. Content remains the key. Thumb through the pictures
quickly, and take your time reviewing the state of the business, the
condition of its finances, and the qualifications of its management
team. In the end it’s what is on the page that counts – not the quality
of the paper.
The Annual Report is a useful tool, but investors should seek additional
information. Check out research reports issued by reliable analysts,
review the company’s public filings, and discuss any questions with a
trusted financial advisor. As always, before you invest, investigate.