This is the time of year when newspapers and magazines hand out annual awards, citing notable achievements of 2005.  Our
 award for the most audacious business plan of the year goes to Apollo 
Publication Corporation – a worthy successor to Toks, Inc.  As
 readers will recall, Toks tried to peddle a wacky plan to take over 
dozens of the world's largest corporations – companies like General 
Electric, General Motors, AT& T and AOL Time Warner.  See One Tok Over The Line.  The
 SEC stepped in and stopped Toks from selling shares to the public – 
although it is difficult to believe that even the most unsophisticated 
investors would have signed on for the Company's absurd multi-trillion 
dollar concoction.  
Toks wanted to take over the world's largest companies.  Apollo, an Ontario, Canada corporation, has bigger plans.  Apollo wants to unite the world.  The
 Company's incoherent business plan appears to center on the creation of
 a single language that will unite every living person on the face of 
the earth.  Esperanto move over.  Here comes Luobus.  Or,
 as an administrative judge aptly put it: "Apollo's business plan is not
 altogether clear, but could be described as a visionary plan to undo 
the result of the biblical story of the Tower of Babel."  
The Company's program is based on the notion that we all were created by the same God, or should we say Goddess, Luo.  Conveniently, Apollo's Chief Executive Officer and "First Director" (and, so far, its only shareholder) bears the name Lucy Luo.  A direct descendant, perhaps?
The Company's mission, in its own words, is this:
The
 truth is that the human being has been created unequally. There is no 
equal to all our mind, our body, our characteristic, our personality, 
our imagination, our voice, our verbaling (sic), our expression, our 
energy, our ability, our beauty, etc. How could we deal with all these 
differences?
Apollo
 Publication Corporation has her mission to unify the world Language, 
History and Culture, to form all documents of Law on IOE(The Imperial Of
 the Earth), to print all Specifications and Standards on IOE, to issue 
the new and only Notes of Currency and Stamp on IOE, to publish News 
about founding of IOE, to consolidate Globe School Textbooks, to Web 
World Wide Customers Online purchasing, schooling, banking and charting,
 etc.
Welcome
 you to join our team, to support our school texbook (sic), to do what 
ever you can help no matter big or small. Let's together to build better
 world on the Earth.
IOE is not the dream but the reality. Believe the God Luo is with you.
This ambitious plan 
might have escaped notice if not for the fact that Apollo claims that 
its "team" of directors and advisors is comprised of an impressive list 
of current and former world leaders, including George Herbert Walker 
Bush, George W. Bush, Jimmy Carter, James Baker, Fidel Castro, Jacques 
Chirac, John Paul Manley. Alan Greenspan, Tony Blair, Joseph Lieberman 
and Pervez Musharrif.
The SEC found it 
difficult to believe that Ms. Luo has assembled this powerful team – 
none of whom appear to have acknowledged any involvement with the 
Company.  Consequently, the 
Commission has issued a "stop order" suspending the effectiveness of 
Apollo's registration statement and thereby preventing the Company from 
selling shares to the public.  The
 Registration Statement, which recited the Company's incredible list of 
"directors," included absolutely none of the required financial 
information.   Not surprisingly, the SEC found this unacceptable.
The stop order followed a one day administrative hearing conducted on September 26, 2005 - which Ms. Luo did not attend.  The Administrative Judge concluded that the Registration Statement was inadequate in several critical respects.  First,
 the Court found the Company's list of notable directors to be 
inherently "incredible," despite Ms. Luo's insistence that Apollo is 
free to hire anyone, including political figures.  While
 that may be true, those individuals – including world leaders – should 
be given an opportunity to say yes to a company's invitation.  There
 is no indication that any of these individuals agreed to lend their 
names to Apollo - although Ms. Luo apparently forwarded to the SEC 
"signature pages" purporting to reflect consents signed by "George H. 
Bush", "George W. Bush," and "Joseph Lieberman."
Second, the Court found
 that Apollo's Registration Statement lacked any meaningful financial 
information, despite the requirement of audited financial reports.  Its
 only reference to finances consisted of a broad statement to the effect
 that it "has a solid plan for 5 year working capitals and funds…by IPO 
and "keeps sufficient unrestricted cash on hand to fund our working 
capital and planned expenditures."  
The Company claims to enjoy investment banking relationships with Canadian Imperial Bank of Commerce (CIBC) and Goldman Sachs.   The Court found no evidence of such business dealings.
Apollo, which 
apparently did not respond to the merits of the SEC's claims, instead 
claimed that all documents in the case, except those submitted by Ms. 
Luo, were forgeries.  This included the statement of a process server who said that notice of the hearing was served upon Ms. Luo.  Ms.
 Luo said that the process server incorrectly described her appearance 
and age, although she did not deny receipt of the process.
No world leaders have rallied to Apollo's defense.
Hartley T. Bernstein is a corporate and securities attorney and civil litigator with a specialty in business transactions and civil litigation.
Hartley T. Bernstein is a corporate and securities attorney and civil litigator with a specialty in business transactions and civil litigation.
 
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